Selling property in Costa Rica is not quite like selling anywhere else. The buyer pool is largely international, the due diligence process has its own rhythms, and local market knowledge matters far more than it does in established markets. Getting the right agent is the difference between a property that sits and one that sells.
Phyllis Adee has been working the La Fortuna and Arenal region long enough to know both sides of that equation.
Why Sellers Choose Phyllis
Backed by Coldwell Banker's global network, Phyllis brings something most agents in the region simply cannot: the operational discipline of someone who has worked inside one of Coldwell Banker's top-performing development teams in the United States. She understands how a listing gets built, how buyers are qualified, and how deals are structured at scale. That background shapes how she handles every property she takes on, whether it is a single-family home, a hillside lot, or a development-linked listing.
She also knows the Arenal region at ground level. Buyer behaviour here is not the same as in San Jose or Guanacaste. La Fortuna attracts a specific kind of buyer: internationally mobile, often eco-conscious, drawn by the volcano views, the thermal springs, and the increasingly compelling case for long-term value in this part of the country. Phyllis understands what drives that buyer and how to put your property in front of them.
What the Process Looks Like
Selling through Phyllis starts with an honest conversation about your property and your goals. From there, she handles pricing strategy, listing preparation, photography direction, and international marketing through the Coldwell Banker Costa Rica network. There are no vague promises about exposure. There is a clear plan, and she works it.
Her role as Exclusive Listing Broker for Arenal Hills Villas, a premier eco-luxury gated community in the region, means she is actively working within the development and investor community on a daily basis. That access to a qualified, motivated buyer pool is something most independent agents cannot replicate.
Pricing Your La Fortuna Property Correctly
One of the most common mistakes sellers make in emerging markets like Arenal is pricing based on hope rather than comparable data. The Costa Rica property market, and the La Fortuna area in particular, has its own value drivers: proximity to the national park, road access, construction quality, and the broader lifestyle credentials of a listing all play a role.
Phyllis draws on more than three decades of business and development experience to approach pricing as a strategic decision rather than a guessing game. She will give you a frank assessment of where your property sits in the current market and what it will take to attract serious buyers.
Selling to an International Buyer Pool
The majority of buyers for La Fortuna and Arenal properties come from the United States, Canada, and Europe. That means your listing needs to work in those markets, not just locally. Phyllis's background in international franchise development gives her a natural fluency in marketing to buyers across different cultures and expectations, and the Coldwell Banker network amplifies that reach with referral connections and international listing exposure that independent brokers simply do not have.
Ready to List?
If you own property in La Fortuna, Arenal, or the surrounding region and are thinking about selling, the right starting point is a straightforward conversation about what you have and what you want to achieve. Phyllis Adee offers sellers a clear-eyed, experienced perspective with no obligation.
Get in touch to arrange a free property consultation.
